Ever walked into a car dealership and had a billion questions? We’ve all been there and at Auto West BMW we have our BMW Genius to help with all your detailed questions, whether it be about fuel economy or the type of add-ons available.
We decided to interview one of our Product Geniuses, Alfred Chan, to give you insight on what a BMW Genius is specialized in, advice on how to seek out the perfect BMW for yourself, and to get to know him a little.
How long have you been in the automotive industry?
I have been working in the automotive industry for over a year.
What is a BMW Genius?
A BMW Genius is a product expert that provides demonstrations and knowledge on all aspects of BMW vehicles to customers, before, during and after their purchase. We will assist with anything ranging from simple questions, test drives to deliveries. At any stage of the shopping experience, we’re there to provide a welcoming, pressure-free environment for customers to ask questions about our products.
What’s your top advice for first time BMW owners looking to find their perfect match?
Finding the right BMW isn’t always an easy task for everyone. BMW offers a wide selection of models, ranging from our X lineup, 3 to 7 Series and M cars. This can be overwhelming for some people. I would recommend doing a little research online beforehand to get familiar with the different models. Then determine what you are using the vehicle for. For example, will the car be used for daily use, back road fun or an all out track monster?
What are the top 3 highlights of owning a BMW that you won’t find in any other car?
The first highlight of owning a BMW is definitely the driving feel. Although BMW has gone away from the old school hydraulic power steering and opted for electronic now, BMW still has the most raw feel of any car I have driven.
Secondly, I love the shape of the car. BMW cars always have a wide muscular stance with flared fenders giving it an overall sporty and aggressive look.
Lastly, when owning a BMW you will feel how smooth the drive feels that’s from the straight six engine. With a high rev limiter and unique exhaust note, the heart of a BMW is what draws car enthusiasts into its trap.
For people who love exploring the outdoors, which BMW would best suit them?
I would definitely suggest the new 2018 X3 G01 chassis. With BMW’s signature xDrive all-wheel drive system and turbocharged straight six engine, the X3 M40i definitely provides torque and power for off-roading capabilities whilst maintaining excellent creature comforts for both driver and passengers.
For those looking for more power and thrill, which BMW would best suit them?
For any car enthusiast looking for that “push-back” feeling, I would suggest the M4 F82 coupe. The M4 coupe with its pair of turbochargers and standard 6 speed manual gearbox definitely gives the most thrilling ride as it pushes all of its 424 HP to the rear wheels.
What is your favourite BMW model?
My favourite model is the E46 M3 CSL as I believe it’s one of the most purpose-built road legal track cars.
Come on in to Auto West BMW and meet Alfred in person or any one of our BMW Geniuses. We look forward to helping you find your dream BMW!